Create. Own. Execute.
15+ years delivering fearless innovation & exceptional outcomes
About
A marketing leader in thought and practice, I’ve had the privilege of building B2B value for iconic brands Saatchi & Saatchi, I LOVE NY
(New York State Tourism), Air New Zealand, and the NSW Government.
I’m known as an adept problem-solver and energising collaborator who inspires teams to go beyond. I offer a clear, customer-centric vision, thoughtful, fearless creative strategies and the acumen and grit to deliver.
Work
I am passionate about creativity; its power to make space in people’s hearts and lift great brands to punch above their weight in the world. Happy to share a few favourite pieces from more than a decade of creating & championing great work & outcomes. Can’t wait to discuss what we might do together!
01
RWC Japan
The story behind 3months YOY growth in one of the world’s most challenging markets
02
Tuku Iho Hokkaido
Rangatahi from the Tuku Iho project inspire Japanese students during a day together at the Hokkaido museum
03
Burn
Revitalising the fortunes of Coke’s energy brand in EU
04
4320LA
D&AD Pencil-winning, integrated social campaign for V Australia
05
AU National Year of Reading
A pro-bono project to encourage early literacy in Australia
07
I LOVE NY
Reimagining New York’s state tourism brand, in celebration of its 30th anniversary